Principal Baruti Kafele
Principal Baruti Kafele


Motivating Black Males to Achieve in School and in Life

Jersey City, NJ ( 00 Renowned educator, Principal Baruti Kafele states emphatically that he has witnessed over the years enough mothers crying over their sons whom they have either lost to the streets or are slowly but surely losing to the streets. In an effort to help mothers rescue their sons and to in turn help their sons to develop the willingness to strive for excellence, he recently launched a YouTube video series entitled, Message to Your Son. It is comprised of over 100 short 3 – 6 minute “no frills, no edits, one-take” video clips where Principal Kafele speaks directly to boys of all ages and ethnicities about living productive lives.

A recipient of the National Alliance of Black School Educators (NABSE) Hall of Fame Award, Principal Kafele knows something about motivating boys; particularly those labeled at-risk. As a former 14-year “Turnaround High School and Middle School Principal” in Newark and East Orange, NJ, he understood clearly the power in daily positive messages to students toward creating positive attitudes. He therefore took this approach to leading schools and applied it to development of Message to Your Son. Topics include but are not limited to: attitude, goal setting, planning, purpose, vision, determination, self-esteem, self-respect, decision-making, school behavior, bullying, distractions, temptations and so much more in an effort to motivate, educate and empower boys for success.

Parents are encouraged to watch theses videos along with their sons daily and to engage them in discussions over the topics viewed. Educators are also encouraged to show these videos in their schools and classrooms (girls can be present) as often as possible and to engage the boys, or all of the students in follow up discussions.  All content is most appropriate for school.

Message to Your Son is now 100+ videos strong, with a new video posted every Sunday morning. To view the entire series, please visit Principal Kafele’s website at and click the link to “Principal Kafele’s Message to Your Son” on his homepage which will take you directly to his YouTube channel.
About Principal Kafele
Milken National Educator, international-renowned speaker, educational consultant and best-selling author, Principal Baruti Kafele has excelled in the capacity of teacher and principal. As a teacher in NJ, he was selected as the district and county teacher of the year. As a principal, he led the transformation of four different New Jersey urban public schools, including Newark Tech, which was three times recognized by U.S. News and World Report Magazine as one of America’s best high schools. He is also the author of six books including his national best-seller, Motivating Black Males to Achieve in School and in Life.

For more details, visit his web site at or find him on Facebook ( or Twitter (

Baruti K. Kafele
(201) 424-0201