Protect Yourself from the Equifax Breach

Being Prepared is Always Better than Being Repaired


The average person is not prepared for the impact of having their identity compromised.  Are you prepared to protect yourself after the Equifax breach?We have evolved into a microwave society and we want instant everything…even instant access to sensitive information. This need for immediate gratification has given rise to opportunities for the unscrupulous person who is lurking in the digital marketplace ready to steal our personal and financial information.  Our sensitive information is linked with creditors, healthcare facilities, and educational institutions.  The question is, is our brand protected? The Equifax breach recently revealed that 143 million Americans may have been compromised in a hacking incident.

What does that mean? More than likely…it was you. However, all is not lost.  There are several steps that you can take to protect yourself and diminish the damage from the Equifax breach incident. After the news broke and clients started to receive emails about the breach, many reached out with questions that boiled down to this: Should you take the credit monitoring offered by Equifax? Should you use an outside service? Are there cost-effective alternatives where you can be protected? Here is an option to consider  

One of the biggest misconceptions about financial data crimes, like the Equifax breach, is that thieves will take information and use it immediately.  Typically when large amounts of information is stolen, like in the Equifax breach incident, the information is held for years before ever being used in a transaction.  What does that mean for the average compromised consumer?  It means that you must be vigilant in protecting your brand.  I know, you may be thinking, “They can have my credit, it’s horrible anyway.” There are more ways that thieves can use your sensitive information than acquiring credit.  Some thieves may use your information to obtain medical care, sticking you with the bill. Think about the times and ways that you provide your basic information: name, birthdate, social security number, address, email address and phone number.  Once a thief has this information they can file for income taxes in your name, obtain employment, possibly obtain identification and so many other ways.  Want to protect your brand and good name? Find out the steps to take in the this video.


VIALeTonya F. Moore, Esq
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LeTonya F. Moore, JD is an attorney-entrepreneur with almost twenty years of experience building and helping build successful enterprises. LeTonya is the thought leader of “I Protect Your Brand”, her trademarked system offers wrap around services to small businesses. LeTonya’s expertise is in offering a 360 degree holistic approach to brand protection that fits any budget and focuses on the impact of personal and business relationships on your brand. LeTonya services business clients both small and large. Her client listing includes: US Department of Housing & Urban Development, US Department of Veterans Affairs, US Department of Health & Human Services, Centers for Disease Control, Centers for Medicaid & Medicare, Food & Drug Administration, HerTube Media Network, ShadowTime Entertainment Group, Sisters in Harmony, Inc. just to name a few. LeTonya hosts an internationally syndicated radio lifestyle podcast “Real Perspectives with LeTonya Moore. She is the Editor-in-Chief of “The Ambassador World” a monthly digital publication established with the needs of the female entrepreneur in mind. LeTonya has a daily live morning show, “Power of Attorney” which tackles today’s contemporary business and legal issues, and provides tips of how to avoid sticky situations. LeTonya is based in Huntsville, AL; but she services clients both in the US and abroad. For more information about LeTonya, visit